On market forces and adjustments: acknowledging consumer creativity through the aesthetics of 'debadging'
Year of publication: |
2010
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Authors: | Hewer, Paul ; Brownlie, Douglas |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 26.2010, 5, p. 428-441
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