On modeling the advertising-operations interface under asymmetric competition
Hani I. Mesak; Abdullahel Bari; Michael S. Luehlfing; Fei Han
| Year of publication: |
2015
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|---|---|
| Authors: | Mesak, Hani I. ; Bari, Abdullahel ; Luehlfing, Michael S. ; Han, Fei |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 240.2015, 1 (1.1.), p. 278-291
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| Subject: | Advertising endogeneity | Economic order quantity | Market-share attraction models | Sensitivity analysis | Supermodular games | Werbung | Advertising | Spieltheorie | Game theory | Wettbewerb | Competition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010491708