On Rethinking Marketing: Our Discipline, Our Practice, Our Methods
Year of publication: |
1994
|
---|---|
Authors: | Hunt, Shelby D. |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 28.1994, 3, p. 13-25
|
Publisher: |
MCB UP Ltd |
Subject: | Discipline | Research | Strategic marketing |
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