On the applicability of the BDM mechanism in product evaluation
Year of publication: |
2019
|
---|---|
Authors: | Lichters, Marcel ; Sablotny-Wackershauser, Verena ; Han, Shixing ; Vogt, Bodo |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 51.2019, p. 1-7
|
Subject: | Becker-DeGroot-Marschak (BDM) mechanism | Misconception bias | Product evaluation | Partial least squares (PLS) | Willingness to pay (WTP) | USA | United States | Theorie | Theory | Zahlungsbereitschaftsanalyse | Willingness to pay | Partielle kleinste Quadrate | Partial least squares |
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