On the competitive and collaborative implications of category captainship
Year of publication: |
July 2017
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Authors: | Alan, Yasin ; Dotson, Jeffrey P. ; Kurtuluş, Mümin |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 81.2017, 4, p. 127-143
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Subject: | category management | category captainship | private label | retailing | channel partnerships | Category Management | Category management | Einzelhandel | Retail trade | Lieferantenmanagement | Supplier relationship management | Vertriebsweg | Distribution channel | Handelsmarke | Store brand |
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