On the connection between R&D, selling expenditures, and profitability in the pharmaceutical industry revisited
Year of publication: |
2011
|
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Authors: | Koku, Paul Sergius |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 19.2011, 3, p. 273-283
|
Subject: | Forschungskosten | Research expenditure | Rentabilität | Profitability | Innovationsmanagement | Innovation management | Pharmaindustrie | Pharmaceutical industry | USA | United States |
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