On the credibility determinants of a quality label : a quasi-natural experiment using the example of Stiftung Warentest
Andreas Hildenbrand; Rainer Kühl; Anne Piper
| Year of publication: |
September 2016
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|---|---|
| Authors: | Hildenbrand, Andreas ; Kühl, Rainer W. ; Piper, Anne |
| Published in: |
Journal of consumer policy : consumer issues in law, economics and behavioural sciences. - Dordrecht : Springer, ISSN 0168-7034, ZDB-ID 230313-9. - Vol. 39.2016, 3, p. 307-325
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| Subject: | Information (D8) | Product quality (L1) | Quality label | Source credibility (M3) | Produktqualität | Product quality | Warenkennzeichnung | Product labelling | Glaubwürdigkeit | Credibility | Deutschland | Germany | Produkttest | Product testing | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10603-016-9325-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011557715