On the Danger of Using Too Few Points in a Rating Scale : A Test of Validity

The authors investigate the question of the optimal number of points to use on a rating scale using validity as the major criterion for comparison. In the reported study, perhaps surprisingly, the results suggest that the 11-point rating scale may be the best performer

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Year of publication:	2013
Authors:	Friedman, Hershey H.
Other Persons:	Friedman, Linda Weiser (contributor)
Publisher:	[2013]: [S.l.] : SSRN

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Extent:	1 Online-Ressource (4 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: Friedman, Hershey H. and Friedman, Linda Weiser ((1986). "On the Danger of Using too few Points in a Rating Scale: A Test of Validity." Journal of Data Collection, 26(2), 60-63 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments September 29, 1986 erstellt
Classification:	L15 - Information and Product Quality; Standardization and Compatibility ; L21 - Business Objectives of the Firm ; L82 - Entertainment; Media (Performing Arts, Visual Arts, Broadcasting, Publishing, etc.) ; L86 - Information and Internet Services; Computer Software ; M31 - Marketing ; M37 - Advertising ; O3 - Technological Change; Research and Development
Source:	ECONIS - Online Catalogue of the ZBW

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