On the design of sponsored keyword advertising slot autions : an analysis of a generalized second-price auction approach
He Huang; Robert J. Kauffman
Year of publication: |
2011
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Authors: | Huang, He ; Kauffman, Robert J. |
Published in: |
Electronic commerce research and applications. - Amsterdam [u.a.] : Elsevier, ISSN 1567-4223, ZDB-ID 25390193. - Vol. 10.2011, 1/6, p. 194-202
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