On the determination of advertising effectiveness : an empirical study of the German cigarette market
Jan C. Reuijl
| Year of publication: |
1982
|
|---|---|
| Authors: | Reuijl, Jan Christoffel |
| Publisher: |
Boston, Mass. : Kluwer Dordrecht : Nijhoff |
| Subject: | Deutschland <Bundesrepublik> | Zigarette | Werbung | Effizienz |
| Extent: | 226 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-89838-125-8 |
| Source: |
Persistent link: https://www.econbiz.de/10009608176