On the discursive construction of corporate social responsibility in advertising agencies
Year of publication: |
September 2016
|
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Authors: | Štumberger, Neva ; Golob, Urša |
Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 137.2016, 3, p. 521-536
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Subject: | CSR | Advertising agencies | Sensemaking | Legitimation | Institutionalization | Corporate Social Responsibility | Corporate social responsibility | Werbewirtschaft | Advertising industry | Diskurstheorie | Discourse theory | Öffentlichkeitsarbeit | Public relations |
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