On the fallacy of neglecting firm size in assessing export marketing strategies
Year of publication: |
1995
|
---|---|
Authors: | Trabold, Harald |
Publisher: |
Berlin : Dt. Inst. für Wirtschaftsforschung |
Subject: | Internationales Marketing | International marketing | Internationale Betriebswirtschaftslehre | International business research | Betriebsgröße | Firm size | Frankreich | France |
Description of contents: | Table of Contents [gbv.de] |
Extent: | 28, [53] S. graph. Darst. |
---|---|
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
Language: | English |
Notes: | Literaturverz. S. 25 - 28 Systemvoraussetzungen: Acrobat Reader |
Other identifiers: | hdl:10419/95718 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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