On the functional significance of loyalty rewards : an experimental study with sample robust tests of covariance structure models
submitted by Walter Herzog
| Year of publication: |
2007
|
|---|---|
| Authors: | Herzog, Walter |
| Subject: | Varianzanalyse | Analysis of variance | Robustes Verfahren | Robust statistics | Experiment | Schätztheorie | Estimation theory | Theorie | Theory | Verbraucherverhalten | Bonus |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XII, 152 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Thesis: | St. Gallen, Univ., Diss., 2007 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003661154