On the importance of market identification
Year of publication: |
2010
|
---|---|
Authors: | Kim, Jin-young ; Canina, Linda |
Published in: |
The Cornell School of hotel administration handbook of applied hospitality strategy. - Los Angeles, Calif. [u.a.] : Sage, ISBN 1-4129-0590-7. - 2010, p. 216-242
|
Subject: | Hotellerie | Hotel industry | Markt | Market | Strategisches Management | Strategic management | Unternehmenserfolg | Firm performance |
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