On the importance of matching strategic behavior and target market selection to business strategy in high-tech markets
Year of publication: |
2007
|
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Authors: | Slater, Stanley F. ; Hult, G. Tomas M. ; Olson, Eric M. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 35.2007, 1, p. 5-17
|
Subject: | Strategisches Management | Strategic management | Hochtechnologie | High technology | Marktsegmentierung | Market segmentation | Marktforschung | Market research |
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