On the Marketing of Nations: A Gap Analysis of Managers' Perceptions
Year of publication: |
2002
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Authors: | Lowengart, Oded ; Menipaz, Ehud |
Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 10346193. - Vol. 15.2002, 3-4, p. 65-94
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