On the optimality of coupon books
John G. Wilson, Jing Chen
| Year of publication: |
September 2018
|
|---|---|
| Authors: | Wilson, John G. ; Chen, Jing |
| Published in: |
Behavioral operations management in social networks. - New York, NY, USA : Springer. - 2018, p. 405-423
|
| Subject: | Theorie | Theory | Kundenbindungsprogramm | Loyalty program | Rabatt | Rebate | Buch | Book |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/s10479-017-2512-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011896936