On the Perceived Usefulness of Scaling Techniques in Market Analysis
Year of publication: |
1996
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Authors: | Johnson, Michael D. ; Hudson, Elania J. |
Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 13.1996, 7, p. 653-676
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