On the performance of blockchain-based token offerings
Year of publication: |
2023
|
---|---|
Authors: | Risius, Marten ; Breidbach, Christoph F. ; Chanson, Mathieu ; Krannichfeldt, Ruben von ; Wortmann, Felix |
Published in: |
Electronic markets : EM ; the international journal of electronic commerce and business media. - Berlin : Springer, ISSN 1422-8890, ZDB-ID 2017342-8. - Vol. 33.2023, 1, Art.-No. 32, p. 1-19
|
Subject: | Blockchain | Cryptocurrency exchange platforms | Electronic word-of-mouth (eWOM) | Initial coin offering (ICO) | Initial exchange offering (IEO) | Social media signals | Social Web | Social web | Virales Marketing | Viral marketing | Virtuelle Währung | Virtual currency |
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