On the potential for Twitter to add value in retail bank relationships
Year of publication: |
2014
|
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Authors: | Murray, Lisa ; Durkin, Mark ; Worthington, Steve ; Clark, Victoria |
Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 19.2014, 4, p. 277-290
|
Subject: | banking | relationships | social media | emgagement | Social Web | Social web | Bank | Beziehungsmarketing | Relationship marketing | Privatkundengeschäft | Personal banking |
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