On the profitability of media mergers
Year of publication: |
2006
|
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Authors: | Gal-Or, Esther ; Dukes, Anthony |
Published in: |
The journal of business : B. - Chicago, Ill. : Univ. of Chicago Press, ISSN 0021-9398, ZDB-ID 241617-7. - Vol. 79.2006, 2, p. 489-525
|
Subject: | Fusion | Merger | Rentabilität | Profitability | Mediensektor | Media industries | Theorie | Theory | Nachfragemacht | Buyer power | Hörfunkwerbung | Radio advertising | Oligopol | Oligopoly | Lieferantenmanagement | Supplier relationship management | Werbewirtschaft | Advertising industry |
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