On the relationship between brand scandal and consumer attitudes : A literature review and research agenda
Year of publication: |
2020
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Authors: | Kapoor, Sunaina ; Banerjee, Saikat |
Published in: |
International Journal of Consumer Studies. - Wiley, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 45.2020, 5 (29.12.), p. 1047-1078
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Publisher: |
Wiley |
Saved in:
Online Resource
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