On the relationship between passion, word-of-mouth behaviour and eudaimonic wellbeing
Year of publication: |
2019
|
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Authors: | White, Christopher James ; Yu, Ting |
Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 19.2019, 3/4, p. 253-267
|
Subject: | passion | eudaimonia | word-of-mouth behaviour | well-being | Virales Marketing | Viral marketing | Zufriedenheit | Satisfaction | Konsumentenverhalten | Consumer behaviour | Lebensqualität | Quality of life |
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