On the reliability of purchase influence studies
Year of publication: |
1955
|
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Authors: | Ferber, Robert |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 19.1955, 3, p. 225-232
|
Subject: | Marktforschung | Haushaltsführung | Vereinigte Staaten |
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