On the renaissance of Chinese brands
Year of publication: |
2002
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Authors: | Ewing, Michael T. ; Napoli, Julie ; Pitt, Leyland F. ; Watts, Alistair |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 21.2002, 2, p. 197-216
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