On the Use of Hierarchical Clustering for the Analysis of Nonsymmetric Proximities

Rao and Sabavala (1981) recently proposed a hierarchical clustering methodology applied to normalized brand switching matrices to assess competitive market structure. We introduce a recently developed clustering method that appears to be more suited to the analysis of such nonsymmetric data, and describe an application and comparison of the various approaches

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Year of publication:	2016
Authors:	DeSarbo, Wayne S.
Publisher:	[2016]: [S.l.] : SSRN
Subject:	Theorie \| Theory \| Regionales Cluster \| Regional cluster \| Clusteranalyse \| Cluster analysis

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Extent:	1 Online-Ressource (11 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: The Journal of Consumer Research, Vol. 11, No. 1, pp. 601-610 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments June 1984 erstellt
Source:	ECONIS - Online Catalogue of the ZBW

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