On the validity of using students as subjects in consumer behavior investigations
Year of publication: |
1975
|
---|---|
Authors: | Shuptrine, F. Kelly |
Published in: |
The journal of business : B. - Chicago, Ill. : Univ. of Chicago Press, ISSN 0021-9398, ZDB-ID 241617-7. - Vol. 48.1975, 3, p. 383-390
|
Subject: | Marktforschung | Hochschulstudent | Verbraucher | Vereinigte Staaten |
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