On the value of a large customer base in markets with switching costs
Year of publication: |
2010
|
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Authors: | Schmidt, Robert C. |
Published in: |
The journal of industrial economics. - Oxford : Wiley-Blackwell, ISSN 0022-1821, ZDB-ID 218160-5. - Vol. 58.2010, 3, p. 627-641
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Subject: | Wechselverhalten | Switching behaviour | Marktanteil | Market share | Preiswettbewerb | Price competition | Duopol | Duopoly |
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