One does not fit all : health audience segmentation and prediction of health behaviors in cancer prevention
Myoung-Gi Chon and Hyojung Park
| Year of publication: |
July-September 2017
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| Authors: | Chon, Myoung-Gi ; Park, Hyojung |
| Published in: |
Health marketing quarterly. - Philadelphia, Pa. : Taylor & Francis, ISSN 0735-9683, ZDB-ID 639428-0. - Vol. 34.2017, 3, p. 202-216
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| Subject: | Audience segmentation | cancer prevention behaviors | cluster analysis | health belief model | Krebskrankheit | Cancer | Gesundheitsvorsorge | Preventive care | Konsumentenverhalten | Consumer behaviour | Clusteranalyse | Cluster analysis | Gesundheit | Health |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/07359683.2017.1346434 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011744224