Extent:
X, 275 S.
Type of publication: Book / Working Paper
Language: English
Notes:
Includes bibliographical references and index
Introduction: not going quietly -- Boomer basics: generation, culture, demographics -- Old age in a new society -- Boomers senior power potential: consensus, convergence or "do your own thing"? -- Crash landing for a self-critical generation -- Not your father's AARP : Bill Novelli builds a new boomer brand -- AARP turns 50: the healthcare reform battle -- You can't always get what you want: me, we, or AARP?
ISBN: 978-0-520-26828-9 ; 978-0-520-25653-8
Classification: USA
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10009158931