Extent: | X, 275 S. |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references and index Introduction: not going quietly -- Boomer basics: generation, culture, demographics -- Old age in a new society -- Boomers senior power potential: consensus, convergence or "do your own thing"? -- Crash landing for a self-critical generation -- Not your father's AARP : Bill Novelli builds a new boomer brand -- AARP turns 50: the healthcare reform battle -- You can't always get what you want: me, we, or AARP? |
ISBN: | 978-0-520-26828-9 ; 978-0-520-25653-8 |
Classification: | USA |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009158931