One pie, many recipes : the role of artificial intelligence chatbots in influencing Malaysian solo traveler purchase intentions
Year of publication: |
2023
|
---|---|
Authors: | Chang, Jennifer Yee-Shan ; Hwa, Jacky Cheah Jun ; Lim Xin Jean ; Morrison, Alastair M. |
Published in: |
Tourism management perspectives : TMP. - Amsterdam [u.a.] : Elsevier, ISSN 2211-9736, ZDB-ID 2672710-9. - Vol. 49.2023, p. 1-14
|
Subject: | AI chatbot | fsQCA | PLS-SEM | Purchase intentions | Solo travelers | Tourism | Künstliche Intelligenz | Artificial intelligence | Urlaubsverhalten | Holiday behaviour | Malaysia | Tourismus | Konsumentenverhalten | Consumer behaviour |
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