One size does (obviously not) fit all: Using product attributes for wine market segmentation
Year of publication: |
2017
|
---|---|
Authors: | Pomarici, Eugenio ; Lerro, Marco ; Chrysochou, Polymeros ; Vecchio, Riccardo ; Krystallis, Athanasios |
Published in: |
Wine Economics and Policy. - Amsterdam : Elsevier, ISSN 2212-9774. - Vol. 6.2017, 2, p. 98-106
|
Publisher: |
Amsterdam : Elsevier |
Subject: | Best-worst scaling | Consumer preferences | US wine consumers |
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