"One size doesn't fit all" : tourism and hospitality employees' response to internal brand management
Ceridwyn King
| Year of publication: |
2010
|
|---|---|
| Authors: | King, Ceridwyn |
| Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 22.2010, 4, p. 517-534
|
| Subject: | Gastgewerbe | Hospitality industry | Tourismuswirtschaft | Tourism industry | Interne Markenführung | Internal branding | Dienstleistungsqualität | Service quality |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008651307