One strike and you're out : qualitative insights into the formation of consumers' ethical company or brand perceptions
Year of publication: |
2011
|
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Authors: | Brunk, Katja H. ; Blümelhuber, Christian |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 64.2011, 2, p. 134-141
|
Subject: | Unternehmensethik | Business ethics | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Befragung | Interview |
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