Online advertising: creating a relationship between business and consumers
Year of publication: |
[2018]
|
---|---|
Authors: | Kresh, Herbert ; Laible, Ashley ; Lam, Mei ; Raisinghani, Mahesh Sukhdev |
Published in: |
Global business value innovations : building innovation capabilities for business strategies. - Cham, Switzerland : Palgrave Macmillan, ISBN 978-3-319-77928-7. - 2018, p. 47-61
|
Subject: | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
-
Barrichello, Alcides, (2023)
-
Shanahan, Tyler, (2019)
-
Young consumer-brand relationship building potential using digital marketing
Confos, Nicolla, (2016)
- More ...
-
Mora, Manuel, (2017)
-
Business intelligence in the digital economy : opportunities, limitations, and risks
Raisinghani, Mahesh Sukhdev, (2004)
-
Cases on worldwide e-commerce : theory in action
Raisinghani, Mahesh Sukhdev, (2010)
- More ...