Online advertising : defining relevant markets
Year of publication: |
2010
|
---|---|
Authors: | Ratliff, James D. ; Rubinfeld, Daniel L. |
Published in: |
Journal of competition law & economics. - Oxford [u.a.] : Oxford Univ. Press, ISSN 1744-6414, ZDB-ID 2190572-1. - Vol. 6.2010, 3, p. 653-686
|
Subject: | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Marktabgrenzung | Market definition |
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