Online Advertising Response Models : Incorporating Multiple Creatives and Impression Histories
Year of publication: |
2017
|
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Authors: | Braun, Michael ; Moe, Wendy W. |
Publisher: |
[S.l.] : SSRN |
Subject: | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Kreativität | Creativity |
Extent: | 1 Online-Ressource (41 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments August 7, 2012 erstellt |
Other identifiers: | 10.2139/ssrn.1896486 [DOI] |
Classification: | M3 - Marketing and Advertising ; M30 - Marketing and Advertising. General ; M31 - Marketing ; M37 - Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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