Online advertising : the impact of targeted advertising on advertisers, market access and consumer choice : study requested by the IMCO committee
Niklas Fourberg, Serpil Taş, Lukas Wiewiorra, Ilsa Godlovitch, Alexandre De Streel, Hervé Jacquemin, Jordan Hill, Madalina Nunu, Camille Bourguigon, Florian Jacques, Michèle Ledger and Michael Lognoul ; European Parliament, Directorate-General for Internal Policies, Policy Department for Economic, Scientific and Quality of Life Policies
| Year of publication: |
June 2021
|
|---|---|
| Authors: | Fourberg, Niklas ; Taş, Serpil ; Wiewiorra, Lukas ; Godlovitch, Ilsa ; De Streel, Alexandre ; Jacquemin, Hervé ; Hill, Jordan ; Nunu, Madalina ; Bourguigon, Camille ; Jacques, Florian ; Ledger, Michèle ; Lognoul, Michael |
| Institutions: | Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies (issuing body) |
| Publisher: |
Luxembourg : European Parliament |
| Subject: | Online-Marketing | Internet marketing | Zielgruppe | Target group | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Verbraucherschutz | Consumer protection | EU-Staaten | EU countries |
| Extent: | 1 Online-Ressource (circa 53 Seiten) Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature ; Amtsdruckschrift ; Government document |
| Language: | English |
| ISBN: | 978-92-846-8131-0 |
| Other identifiers: | 10.2861/80 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012621729