Online banking in India : an approach to establish CRM
Arpita Khare
| Year of publication: |
2010
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|---|---|
| Authors: | Khare, Arpita |
| Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 15.2010/11, 2, p. 176-188
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| Subject: | Electronic Banking | Electronic banking | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009563152