Online behavioral advertising : an integrative review
Kaan Varnali
| Year of publication: |
2021
|
|---|---|
| Authors: | Varnali, Kaan |
| Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 27.2021, 1, p. 93-114
|
| Subject: | behavioral targeting | Online behavioral advertising | online profiling | retargeting | targeted advertising | Online-Marketing | Internet marketing | Werbung | Advertising | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Personalisierung | Personalization | Zielgruppe | Target group | Online-Handel | Online retailing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2019.1630664 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012424760