Online booking in the cruise sector: determinants of online trust & implications
Year of publication: |
2009
|
---|---|
Authors: | Papathanassis, Alexis ; Breitner, Michael |
Published in: |
Cruise sector growth : managing emerging markets, human resources, processes and systems. - Wiesbaden : Betriebswirtschaftlicher Verlag Gabler, ISBN 978-3-8349-1944-1. - 2009, p. 133-154
|
Subject: | Kreuzfahrt | Cruise | Vertriebsweg | Distribution channel | Electronic Commerce | E-commerce | Online-Buchungssystem | Online booking system | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence |
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