Online channels and innovation : are users being empowered and involved?
Kristina Risom Jespersen
| Year of publication: |
2011
|
|---|---|
| Authors: | Jespersen, Kristina Risom |
| Published in: |
International journal of innovation management. - Singapore : World Scientific Publ., ISSN 1363-9196, ZDB-ID 1339582-8. - Vol. 15.2011, 6, p. 1141-1159
|
| Subject: | Vertriebsweg | Distribution channel | Online-Handel | Online retailing | Produktentwicklung | New product development | Kundenintegration | Customer integration |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009413538