Online communities and offline sales: considerations on visiting behavior dimensions and online community types
Year of publication: |
2022
|
---|---|
Authors: | Sun, Yuan ; Zhong, Yating ; Li, Qi |
Published in: |
Industrial Management & Data Systems. - Emerald Publishing Limited, ISSN 1758-5783, ZDB-ID 2002327-3. - Vol. 122.2022, 7, p. 1620-1644
|
Publisher: |
Emerald Publishing Limited |
Subject: | Online community | Consumer visiting behaviours | Offline sales | Cross-channel | Real estate |
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