Online consumer learning as a tool for improving product appropriation
Year of publication: |
January 2019
|
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Authors: | Steils, Nadia ; Crié, Dominique ; Decrop, Alain |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 46.2019, p. 51-57
|
Subject: | Product appropriation | Consumer learning | e-learning | E-Learning | E-learning | Konsumentenverhalten | Consumer behaviour | Lernen | Learning | Lernprozess | Learning process |
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