Online Consumer Reviews as Marketing Instrument
Year of publication: |
2014
|
---|---|
Authors: | Andreas, Fruth ; Neacsu, Monica |
Published in: |
Knowledge Horizons - Economics. - Facultatea de Finante, Banci si Contabilitate. - Vol. 6.2014, 3, p. 128-131
|
Publisher: |
Facultatea de Finante, Banci si Contabilitate |
Subject: | Word-of mouth promotion | social networks | online marketing | consumer opinion | online reviews |
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