Online CSR communication in the hotel industry : evidence from small hotels
Year of publication: |
January 2018
|
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Authors: | Ettinger, Andrea ; Grabner-Kräuter, Sonja ; Terlutter, Ralf |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 68.2018, p. 94-104
|
Subject: | Corporate social responsibility | CSR communication | Online reviews | Stakeholder engagement | Sustainable tourism | Website analysis | Corporate Social Responsibility | Hotellerie | Hotel industry | Stakeholder | Website | Öffentlichkeitsarbeit | Public relations | Online-Marketing | Internet marketing | Social Web | Social web | Tourismuswirtschaft | Tourism industry |
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