Online dating apps as a marketing channel : a generational approach
Year of publication: |
2021
|
---|---|
Authors: | Rita, Paulo ; Ramos, Ricardo F. ; Moro, Sérgio ; Mealha, Marta ; Radu, Lucian |
Published in: |
European journal of management and business economics : EJM&BE. - Bingley : Emerald Publishing Limited, ISSN 2444-8494, ZDB-ID 2856989-1. - Vol. 30.2021, 1, p. 1-17
|
Subject: | Marketing communication channel | Online dating apps | Sentiment analysis | Social media | Text mining | Tinder | Data Mining | Data mining | Vertriebsweg | Distribution channel | Social Web | Social web | Text | Online-Marketing | Internet marketing | Mobile Anwendung | Mobile application | Digitale Dienste | Web-based service |
Type of publication: | Article |
---|---|
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1108/EJMBE-10-2019-0192 [DOI] hdl:10419/254204 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Competitive analysis of social media data in the banking industry
Afolabi, Ibukun Tolulope, (2017)
-
Comparing consumer-produced product reviews across multiple websites with sentiment classification
He, Wu, (2018)
-
Analysing customers reactions on social media promotional campaigns : a text-mining approach
Saxena, Anant, (2018)
- More ...
-
Online dating apps as a marketing channel: A generational approach
Rita, Paulo, (2021)
-
From institutional websites to social media and mobile applications: A usability perspective
Ramos, Ricardo F., (2019)
-
What drives job satisfaction in IT companies?
Moro, Sérgio, (2020)
- More ...