Online distribution of airline tickets : should airlines adopt a single or a multi-channel approach?
Year of publication: |
2011
|
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Authors: | Koo, Bonwoo ; Mantin, Benny ; O'Connor, Peter |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 32.2011, 1, p. 69-74
|
Subject: | Online-Handel | Online retailing | Digitale Plattform | Digital platform | Konsumentenverhalten | Consumer behaviour | Fluggesellschaft | Airline | Vertrieb | Physical distribution |
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