Online game characters' influence on brand trust: Self-disclosure, group membership, and product type
Year of publication: |
2013
|
---|---|
Authors: | Choi, Yung Kyun ; Yoon, Sukki ; Lacey, Heather P. |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 66.2013, 8, p. 996-1003
|
Publisher: |
Elsevier |
Subject: | Advergame | Game | Trust | Disclosure | Public | Private |
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