Online group influence and digital product consumption
Jifeng Mu, Ellen Thomas, Jiayin Qi, Yong Tan
| Year of publication: |
September 2018
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|---|---|
| Authors: | Mu, Jifeng ; Thomas, Ellen ; Qi, Jiayin ; Tan, Yong |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 46.2018, 5, p. 921-947
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| Subject: | Group influence | Digital product consumption | Online music listening | Superordinate in-group | Subordinate in-group | Mainstream and niche music | Digitale Güter | Digital goods | Musik | Music | Konsumentenverhalten | Consumer behaviour | Musikwirtschaft | Music industry | Internet | Electronic Commerce | E-commerce | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-018-0578-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011924793